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Showing posts from November, 2018

Want to Invest in Disneyland? Read this Prospectus.

What's a Disneyland? you ask. It's late September of 1954, and you would be forgiven for not knowing the slightest thing about it. Disney had been approaching General Motors, General Foods, General Mills, General Electric, but that list doesn't include your company.

Television insiders were surprised six months before when Variety and other papers said that Walt Disney had agreed to join dozens of other celebrities to host a television show, but it wouldn't debut until the week of Halloween. At the time, there was mention of a kiddieland, but you ignored that as just ballyhoo for the new variety show. It's show biz, not your biz.

You run a company like Sunnyview Farms, makers of jams, jellies, and sugary candies. Maybe you're Anne Cole, designer of swimwear, or the Bekins brothers, leaders in the moving and storage trade. You could be in charge of advertising for the Pen Corporation of America, or the Shoe Corporation of America, for that matter. Maybe you are …